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The Bachelor of Business Management Honours in Marketing is a four-year degree program comprising 120 academic credits, designed to provide students with a strong foundation in modern marketing principles and practices. Completion of this degree will lead students to possess necessary foundation knowledge regarding field of marketing and it aims to provide practical understanding in the field of marketing. The graduates will gain relevant knowledge and skills which enable them to achieve executive/managerial level positions in the areas like sales, marketing, supply change, branding. In the final semester students are required to gain experience of practical marketing management scenarios by working in organizations under the supervision of the academic mentors and an appointed working manager.
Principles of Management
Microeconomics
Business Mathematics
Financial Accounting
Information and Communication Technology
Business Communication
Marketing Management
Macroeconomics
Business Statistics
Business Law
Managerial Communication
Organizational Behavior
Operations Management
Management Accounting
Social Media & Digital Marketing
Creativity & Innovation
Interpersonal Skill Development
Human Resource Management
Consumer Behavior
Operational Research
Sales and Retail Management
Integrated Marketing Communication
Interpersonal Skill Development
Logistic and Supply Chain Management
Service Marketing
Financial Management
Managing Information
Interpersonal Skill Development
Food and Agricultural Marketing
Brand Management
Global Marketing
Sustainability Marketing
Research Methodology & Data Analysis
Interpersonal Skill Development
Customer Relationship Management
Public Sector Marketing
Event Management
Strategic Management
Business Analytics
Strategic Marketing Management
Interpersonal Skill Development
Marketing Research
Entrepreneurship & Small Business
Contemporary Issues In Marketing
Internship in Marketing
Dissertation in Marketing
Three (3) Simple passes (”S”) in any stream in one and the same sitting at the GCE (Advanced Level) Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification.