The Bachelor of Business Management Honours in Marketing is a four-year degree program comprising 120 academic credits, designed to provide students with a strong foundation in modern marketing principles and practices. Completion of this degree will lead students to possess necessary foundation knowledge regarding field of marketing and it aims to provide practical understanding in the field of marketing. The graduates will gain relevant knowledge and skills which enable them to achieve executive/managerial level positions in the areas like sales, marketing, supply change, branding. In the final semester students are required to gain experience of practical marketing management scenarios by working in organizations under the supervision of the academic mentors and an appointed working manager.
