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Bachelor of Business Management Honours in Marketing


The Bachelor of Business Management Honours in Marketing is a four-year degree program comprising 120 academic credits, designed to provide students with a strong foundation in modern marketing principles and practices. Completion of this degree will lead students to possess necessary foundation knowledge regarding field of marketing and it aims to provide practical understanding in the field of marketing. The graduates will gain relevant knowledge and skills which enable them to achieve executive/managerial level positions in the areas like sales, marketing, supply change, branding. In the final semester students are required to gain experience of practical marketing management scenarios by working in organizations under the supervision of the academic mentors and an appointed working manager.

Why follow a

Bachelor of Business Management Honours in Marketing


The Bachelor of Business Management Honours in Marketing is a four-year degree program comprising 120 academic credits, designed to provide students with a strong foundation in modern marketing principles and practices. Completion of this degree will lead students to possess necessary foundation knowledge regarding field of marketing and it aims to provide practical understanding in the field of marketing. The graduates will gain relevant knowledge and skills which enable them to achieve executive/managerial level positions in the areas like sales, marketing, supply change, branding. In the final semester students are required to gain experience of practical marketing management scenarios by working in organizations under the supervision of the academic mentors and an appointed working manager.

Duration

4 year(s)

Credits

-

Study Mode

On Site

Assessments

Weekends

Course Contents


Semester 1


Principles of Management

Microeconomics

Business Mathematics

Financial Accounting

Information and Communication Technology

Business Communication

Semester 2


Marketing Management

Macroeconomics

Business Statistics

Business Law

Managerial Communication

Semester 3


Organizational Behavior

Operations Management

Management Accounting

Social Media & Digital Marketing

Creativity & Innovation

Interpersonal Skill Development

Semester 4


Human Resource Management

Consumer Behavior

Operational Research

Sales and Retail Management

Integrated Marketing Communication

Interpersonal Skill Development

Semester 5


Logistic and Supply Chain Management

Service Marketing

Financial Management

Managing Information

Interpersonal Skill Development

Food and Agricultural Marketing

Brand Management

Semester 6


Global Marketing

Sustainability Marketing

Research Methodology & Data Analysis

Interpersonal Skill Development

Customer Relationship Management

Public Sector Marketing

Event Management

Semester 7


Strategic Management

Business Analytics

Strategic Marketing Management

Interpersonal Skill Development

Marketing Research

Entrepreneurship & Small Business

Semester 8


Contemporary Issues In Marketing

Internship in Marketing

Dissertation in Marketing

Entry Requirements


Three (3) Simple passes (”S”) in any stream in one and the same sitting at the GCE (Advanced Level) Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification.

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With an excellent staff of well experienced and much respected lecturers and professors as resource persons; efficient non academic staff, the management of Saegis Campus strives to deliver qualitative tertiary education on par with the international standards.

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