Saegis Campus has reaffirmed its commitment to innovation, academic excellence, and industry relevance through its strategic partnership with the Event Management Association (EMA) of Sri Lanka and Pearson UK to launch the Diploma in International Event Management & Marketing Studies.
The prestigious launch, held at Shangri-La Colombo, marked an important milestone for both Sri Lanka’s event industry and higher education sector. The occasion also celebrated the unveiling of the Sri Lanka Event Calendar, a national platform designed to showcase major events across the country and strengthen Sri Lanka’s visibility as a vibrant destination for culture, business, and tourism.
This transformative collaboration reflects Saegis Campus’s vision of creating future-ready educational pathways that respond directly to industry needs. By joining hands with EMA and Pearson UK, Saegis continues to expand opportunities for students to pursue internationally aligned qualifications while gaining practical exposure through direct engagement with industry professionals and member organizations.
The newly introduced diploma programme is designed to bridge academic theory with real-world practice, equipping learners with the knowledge, skills, and confidence required to excel in the fast-growing global events sector. Through this initiative, Saegis Campus further strengthens its position as a forward-thinking institution dedicated to producing industry-ready graduates who can contribute meaningfully to Sri Lanka’s events and hospitality landscape.
The event was graced by distinguished guests from government, academia, and the professional events community, underscoring the national significance of the initiative. The presence of senior representatives from the Ministry of Industry and Entrepreneurship Development highlighted the importance of event management as a strategic sector with the potential to drive economic growth, entrepreneurship, and cultural promotion.
Speaking at the event, EMA President Mr. Saliya Weerasekera described the launch as a historic moment for the industry, emphasizing the need for collective effort to raise professional standards and create new opportunities for future event professionals. The diploma is expected to play a key role in developing skilled talent for the evolving global events sector.
The partnership was spearheaded by the leadership of Saegis Campus, including Mr. Bandara Dissanayake, Chairman, and Major General Milinda Peiris (Retired), Vice Chancellor & CEO, of Saegis Campus who emphasized the institution’s continued commitment to industry-relevant education and strategic collaboration. The official Memorandum of Understanding was exchanged during the ceremony, formally marking the beginning of this important partnership.
The event also featured a high-level panel discussion moderated by Mr. Roshan Wijeyaratne, with contributions from Major General Milinda Peiris (Retired), Mrs. Thilaka Jayasundara, Mr. Nishan Wasalatantri, and Mr. Bathiya Jayakody. Their discussion highlighted the opportunities and challenges facing the event industry, as well as the critical role of education in shaping its future.
Adding further richness to the evening, the programme celebrated Sri Lanka’s cultural heritage through captivating performances inspired by the Kandy Esala Perahera, creating a memorable blend of tradition, creativity, and professional excellence.
For Saegis Campus, this launch represents more than an academic partnership, it is a bold step toward shaping the future of event education in Sri Lanka. With strong industry alliances, globally recognized academic support, and a continued commitment to excellence, Saegis Campus remains at the forefront of transformative education.
Faculty of Management, Humanities and Social Sciences and Career Guidance Unit Saegis Campus.
