BBM (Hons) in Marketing Management degree intended to provide understanding related to growing marketing concepts in the world of business. Completion of this degree will lead students to possess necessary foundation knowledge regarding field of marketing and it aims to provide practical understanding in the field of marketing. In the final semester students are required to gain experience of practical marketing management scenarios by working in organizations under the supervision of the academic mentors and an appointed working manager. A record book has to be maintained by the students during the internship. Further, students are required to produce a research report based on an independent study of selected marketing related issues. A supervisor is appointed for each student.
Pursuing a Bachelor of Business Management Honours degree in Marketing offers a multitude of advantages and opportunities. This educational path equips you with a versatile skill set applicable across industries, including expertise in market research, consumer behaviour, advertising, branding, and digital marketing. It caters to the demand for marketing professionals, making it a sought-after field for organizations aiming to reach target audiences effectively. Marketing fosters creativity in developing innovative campaigns and communication strategies while providing insights into consumer preferences and behaviour. It emphasizes strong communication and data analytics skills, paving the way for careers in various domains, such as digital marketing, brand management, and market research. With opportunities for global engagement and ethical marketing practices, pursuing a marketing degree can lead to diverse career pathways and leadership roles, offering a fulfilling and impactful journey in the dynamic world of marketing.
Three (3) Simple passes (”S”) in any stream in one and the same sitting at the GCE (Advanced Level) Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification.
A Bachelor of Business Management Honours in Marketing degree can open doors to a wide range of career opportunities in the field of marketing and related areas. Here are some common career paths and job opportunities for graduates with this degree:
These are a few examples of the career opportunities available to graduates with a Bachelor of Business Management Honours degree in Marketing. The specific career path you choose will depend on your interests, strengths, and career goals. Additionally, staying updated with the latest marketing trends and technologies and obtaining relevant professional certifications can further enhance your qualifications and career prospects in the field of marketing.
4 years
July
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