BBM (Hons) in Marketing Management degree intended to provide understanding related to growing marketing concepts in the world of business. Completion of this degree will lead students to possess necessary foundation knowledge regarding field of marketing and it aims to provide practical understanding in the field of marketing. In the final semester students are required to gain experience of practical marketing management scenarios by working in organizations under the supervision of the academic mentors and an appointed working manager. A record book has to be maintained by the students during the internship. Further, students are required to produce a research report based on an independent study of selected marketing related issues. A supervisor is appointed for each student.