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Department of Management

Bachelor of Business Management Honours In Marketing Degree

BBM (Hons) in Marketing Management degree intended to provide understanding related to growing marketing concepts in the world of business. Completion of this degree will lead students to possess necessary foundation knowledge regarding field of marketing and it aims to provide practical understanding in the field of marketing. In the final semester students are required to gain experience of practical marketing management scenarios by working in organizations under the supervision of the academic mentors and an appointed working manager. A record book has to be maintained by the students during the internship. Further, students are required to produce a research report based on an independent study of selected marketing related issues. A supervisor is appointed for each student.

Why follow a Bachelor of Business Management Honours In Marketing Degree?

Career Opportunities

  • Executive/managerial level positions in the areas like sales, marketing, supply chain, branding.
  • Academic

Entry Requirements



4 years


Study Mode

Full Time



  Semester 1

  • Principles of Management 
  • Business Mathematics and Statistics 
  • Microeconomics 
  • Information and Communication Technology
  • Business Communication – I 
  • Financial Accounting

    Semester 2

  •  Marketing Management 
  • Macroeconomics 
  • Business Statistics 
  • Business Law 
  • Managerial Communication

Semester 3

  • Organizational Behavior
  • Operations Management 
  • Management Accounting 
  • Social Media & Digital Marketing
  • Creativity & Innovation 
  • Interpersonal Skill Development

    Semester 4

  •  Human Resource Management 
  • Consumer Behavior 
  • Operational Research 
  • Sales and Retail Management 
  • Integrated Marketing Communication 
  • Interpersonal Skill Development

Semester 5

  • Logistic and Supply Chain Management 
  • Service Marketing 
  • Financial Management (Elective) 
  • Managing Information (Elective) · Interpersonal Skill Development
  • Food and Agricultural Marketing
  • Brand Management

    Semester 6

  • Global Marketing 
  • Sustainability Marketing 
  • Research Methodology & Data Analysis 
  • Interpersonal Skill Development 
  • Customer Relationship Management 
  • Public Sector Marketing (Elective) 
  • Event Management (Elective)

Semester 7

  • Strategic Management (Elective) 
  • Business Analytics (Elective)
  • Strategic Marketing Management 
  • Interpersonal Skill Development 
  • Marketing Research 
  • Entrepreneurship & Small Business

    Semester 8

  • Contemporary Issues in Marketing 
  • Internship in Marketing 
  • Dissertation in Marketing

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Lecture panel

MS. Gayani Arumapperuma

Head of Department - Department of Management MSc (UOC) BSc. (Sp) Business Mgt (SUSL)

Ms. Nirikshani Mendis

Lecturer BA. (Hons) in Economics (Special) , MEcon (Colombo) (Reading)

Ms. Theja Enderaarachchi

Senior Lecturer MBA in Marketing(UOC), BBA in Marketing(UOR), AMSLIM

Dr. Susil Manchanayaka

Head of Department - Department of Languages BA (OU), PgDip (CMB), MA (KLN), MA (CMB), MEd (OU), CTHE (SJP), MCCT (UK), PhD (KLN)

MS. Vishmika Dewage

Asst Leccturer Bachelor of Business Management (Special) University of Kelaniya